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Basically, the start of it all is the idea, the concept, the principle. Basically, it?s already the name ?Dr. Ing. h.c. F. Porsche AG?. Unusual, perhaps. But fitting. Because the guiding principle of the company, the added value of Porsche, is expressed in this ?Ing.? ? an abbreviation for the title ?Engineer?. Basically, it should be writ large. ?ING?. As large as the engineering artistry which we at times push to the limits.
